The Del Mar Family Aquatics Center had a 60-year old, maintenance-heavy pool that experienced a sharp decline in attendance and revenue. To appeal to the city’s young families and attract them to the facility, the Center decided to invest in water-efficient amenities that would be safe and appropriate for users of all ages. The Aquatics Center reopened with a Vortex Splashpad® and a large, visually-impressive Elevations™ structure. Younger kids now have access to a full range of aquatic play activities, including three slides. The new Splashpad has been a huge success: the Aquatics Center more than doubled their original revenue projections in their first year, and they continue to draw capacity crowds on a near-daily basis.
- Opening date
- Venue type
- Aquatic Center
« The kids loved the water playground and with the modifications we have planned for this year, allowing for younger kids to access more of the structure, we anticipate even more happy customers. »
« From our perspective, the success at Del Mar was incredible. Our original revenue projections were for $100,000 and we more than doubled that amount last year, the first full year we were open. »