To celebrate its 40th anniversary, theme park Kings Dominion updated and expanded its waterpark. One of the primary goals was to create an appealing area for kids under 8 – a key demographic that was underserved by park offerings primarily designed for teens. The Splashpad® provides a family-friendly alternative to the intense thrill rides with three zones that appeal to younger children. The whimsical designs and bright colors inspire imaginative play, while parents and other family members can relax, socialize and soak up the sun in loungers adjacent to the play area. The efficient water flow of the Vortex features reduced the overall demands on the park’s water management system, and the use of more-efficient pumps and filters has meant reduced power consumption as well. Since it opened, the addition has appealed to kids and their parents.
« We wanted to expand the options for children, and the look and feel was very important. We wanted the designs and attractions to be whimsical and visually appealing, with bright colors. »
« I work with a lot of mommy bloggers who come to our park. They keep telling us that the new areas are very visually appealing, and that the kids have a blast. What more could you want? »